BAC Vector Smart Object

In 2017 and 2018 we created a colorful and vibrant new brand world for Bacardí a fresh take on the Caribbean roots of the brand.

Break Free” brings us to a small Caribbean town where people don’t just live on loop; they move on loop, and they’re itching to break free.” - AdWeek

Made at BBDO New York

Selected Press: AdWeek, AdAge, PSFK

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