columbia Vector Smart Object

We connected fans and the artist Russ through their heartbeat. Fans' heart rates were paired with one of the artist's songs with equivalent BPM.

"Music is more of an affinity game now than it is about who gets radio time. So, what better way to debut a new artist than to tie his tracks directly to your heart?” - Adweek

Made at BBDO New York

Selected Awards: Clios, Webby Awards, The One Show